SEO stands for Search Engine Optimization and without it, your website could potentially have near to no visitors at all. Search engines such as Google, Yahoo or Ask have complex algorithms to work out the importance of each page on every single website in the world in relation to the next, in order to order the results correctly when a user searches for something in a search engine.
Some examples of SEO in terms of developing your website are to double check your page title tags, and H1 title tags, to make sure you explain what each page is about to the best of your ability in a short sentence.
Including ALT tags on all images on your website is also important in terms of SEO in order to let the search engines know what each image is about – afterall they can’t see images, they can only read text.
